This is the title of a Paul Beelen's long article or a short book (lets leave it as a document) about the influece of social networks (blogs, RSS, podcasts and so on) over advertising. It's addressed to
Everybody in advertising, marketing and media, especialy those interested in new technologiesSince you're thinking about your virtual stores, now it's the suitable time to read it and to keep your feet on the ground. The time in which to be on Internet guarantees success has gone. Now customers lead and they have the means to make their opinion heard. In a few years, it's possible that you manage a company so, please, don't cover your ears.
Now, you can download the document (PDF)
- Publicidad 2.0 (translated)